Winning with First-Party Data: How to Actually Reach Your Target Audience in a Cookieless World
The Cookie Crumbles: Why Your Marketing Strategy Needs a Refresh Remember when digital marketing felt like having a crystal ball? Third-party cookies gave us incredible insights into user behavior across the web, making targeting almost magical. Well, those days are fading fast. The digital marketing landscape is undergoing a seismic shift. Third-party cookies, once the […]
The World of Marketing is Changing again – Adapting Marketing Strategies to LLMs
In the sun-drenched landscape of digital marketing, a cool breeze of innovation is sweeping through. Large Language Models (LLMs) aren’t just another tech buzzword—they’re fundamentally reshaping how brands connect with audiences, while marketing managers need to maintain that delicate balance between positioning and strategic advantage. At Devziv, we’ve been watching this transformation unfold like a […]
Calculating and Strategizing Your B2B (SaaS) Marketing Budget
When launching a B2B SaaS business, allocating your marketing budget is one of your most important decisions. This decision is second only to the investment you make in sales. While marketing helps generate awareness and warm leads, the sales team will ultimately close deals. No matter how well-crafted your marketing efforts are, they will only […]
Guiding SaaS and Service-Based Businesses to Grow Through Strategic Marketing
In today’s competitive digital landscape, SaaS (Software as a Service) and service-based businesses face unique challenges. Without the right strategies in place, growing these types of businesses can seem daunting. This blog will explore actionable strategies to help SaaS and service businesses grow, with a focus on effective strategic marketing. Why Marketing is Essential for […]
