I’ve put together step-by-step documentation on how marketing works, plus my favorite tools and processes that I actually use.






If you’re looking for a marketing job: Learn what businesses typically need from marketing roles and how the function operates in different contexts.
If you’re trying to grow your business: Access documentation that explains common marketing approaches, what different tactics involve, and the tools and processes I’ve found useful.
If you want to understand marketing before you spend: Get clear information about how marketing functions, what different strategies entail, and what tools are available for different tasks.
Want to discuss your specific situation?
Connect with me on LinkedIn. Share your story and what you’re trying to figure out—I’m happy to create a relevant use case based on your situation that shows what to focus on and what might not apply to you.
Before you commit to anything, I’ll create a tailored marketing strategy for you—entirely upfront. As your future marketing coach, I want you to feel confident and excited about moving forward. It’s important to me that you’re convinced and fully prepared to invest your energy in the process.
I believe in taking these critical steps first, ensuring you’re ready to succeed before we dive in.
Firstly we will find your focus through keywords and your top solutions.
I’ll share what I believe are the best topics to develop, backed by interest level data, for both SEO and social media content strategies.
We carefully take your marketing budget into account and make a sustainable strategy around it.
Understand what makes your competitors successful and how you can leverage that.
I’m offering a free marketing strategy session to jumpstart your business. I’ll analyze your current efforts and market, then provide a custom strategy tailored to your goals.
After our first meeting, I’ll consider your team’s capabilities to ensure the strategy aligns with how you want to move your business forward.
Firstly, we'll dive into the business and campaign objectives. Setting up your target audience and tracking is a must before we start.
Just like branding, plans change, we grow with you and realing with your new ideas as you go.
Marketing is a science, however sometimes things go wrong. We're completely transparent with the good and the bad.
We suggest based on data we won't go into anything that hasn't been backed up by volume first.
Have a look at what customers have to say!
Business Owner
Montoya delivers outstanding results for us. Highly recommended.